It never looks exactly the same twice...

but our bespoke process is always grounded in three things:

• what you want to achieve
• your brand's purpose
• audience and industry insights

From there, we apply our tested-and-proven practices to reveal a brand's polestar purpose. We articulate it and design it to make it tangible. We give it a trial run. Then, we work together to bring it to life at every touchpoint inside and outside the organization, and we devise a roadmap to the actions the brand will take to truly live up to it's promise.

If we gave it all away here, we couldn't call ourselves Ex Machina, but we're happy to talk with you about how our process could work for your challenge.